The breakthrough must have secret weapon for every client with color-treated or highlighted hair. This innovative mineral powder instantly covers grey roots - and even dark regrowth in blonde & highlighted hair.
We recommend using the smaller end of the brush for precision
Apply to dry/styled hair.
To cover roots, start with a small amount of powder. Use free hand to pull hair taut at the root.
Dab on visible ]roots, starting from the scalp and working outward. Repeat as necessary until
roots disappear and color looks like new.
To extend highlights, use the side edge of the small end of the brush. Use free hand to pull
hair taut at the root. Wherever highlights have grown out, apply blonde powder joining it to the
Note: Let it set for aminute and then you can brush. If you put too much on…just blow off with
a hair dryer or use the wide end of brush to dust off.
Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda’s hair care company and
visionary behind their ground-breaking formulas created to address problems specific to frizzy hair
Formulated by Dr. Joe Cincotta, PhD cosmetic chemist, Color Wow is a complete range of new
technologies that resolve problems associated with color-treated hair….including dreaded roots…
AND amp up the “wow factor!” everyday.
For the 75% of women who color their hair (single process, highlights or a combination of both),
Color Wow is a life-changer.
No more roots..ever! No brassiness, dullness or fading! No dry or dull texture!
Less money, less stress and strain on the hair, fewer salon appointments.