Trend 3: Smoothing is in

Smoothing and straightening are no longer about style. They are about making your hair so manageable that you can do what you want with it today, and then do something different with it tomorrow.

Smoothing with Keratin Complex is a great option for eliminating the frizzies, which have given texture a bad name. Keratin uses a hot flatiron–over 400 degrees–that leaves you with pin-straight hair in the short term. Over the course of days your hair's natural wave returns, with a level of manageability that you never knew before. Hello texture!

Despite it's name, Japanese Hair Straightening is a remarkably effective way to gain volume and wave, otherwise known as texture. The treatment permanently changes the structure of your hair–until it grows out–giving it controllability. You can wear it flat and straight alright–but you don't have to. Use hot rollers or round irons to create the style you are after.